TRRINGO is India’s foremost tractor and farm equipment rental business.
It aims to raise the level of mechanization in Indian farming through the power of technology and a strong franchisee network to make farm mechanization easily accessible, affordable and reachable to farmers across India.
A Mahindra & Mahindra venture, TRRINGO draws on the vast experience and understanding of rural India that the group has acquired over the decades to create a business that is aimed at raising the quality of lives of Indian farmers and people associated in the farming sector.
The truth of the matter is, not every farmer can afford his own tractor. Small farmers ask for tractors from the few who own them, leading to uncertainty, compromise on quality of tractors or equipment, and often, disappointment. That's where Trringo comes into the picture.
Now, whenever farmers need a tractor or any farm equipment, they can simply call Trringo, or use its mobile app, and place their order. They will receive a well-maintained tractor along with a professional driver with utmost ease. Not only can they get their work done in a stress-free manner, with consistent use of mechanisation, their productivity increases too.
Since its inception in March 2016, TRRINGO has influenced the lives of Over 1 Lac farmers.
What we do?
Provide pay-per-use farm mechanization
solutions to farmers & corporates
Tractors, implements or self-propelled
equipment on rent
Leverage the power of digitization for
farmer lives touched
1 Lac+ hours
hours of farm mechanization
President and Chief Executive
Farm Equipment & Two Wheelers,
Mahindra & Mahindra Ltd.
Group Senior Vice President
Digital Innovation and Ecommerce,
Mahindra & Mahindra Ltd.
Rajesh Jejurikar is the President & Chief Executive for Farm Equipment & Two Wheelers and Member of the Group Executive Board.
Rajesh holds a degree in Economics and Statistics from Bombay University and is a 1986 batch student from S.P. Jain Institute of Management. In 2003, he was awarded the British Chevening Scholarship to study at the Manchester Business School, UK, and has attended the Wharton Advanced Management Program at The Wharton School, University of Pennsylvania in 2007.
After a distinguished career with Voltas, FCB Ulka and Marico, Rajesh joined the Automotive Sector as Vice President – Marketing in 2000 and was responsible for successful launches of the Bolero and Scorpio. His role was expanded in 2003, when he was appointed Executive Vice President – Sales & Marketing for the Automotive Sector.
In 2005, Rajesh was given additional responsibility as the Managing Director of Mahindra Renault, where he oversaw the development and launch of the Logan in India. In 2008, he became Chief of Operations of the Automotive Sector and when Automotive & Farm Equipment Sector (AFS) was formed in 2010, he was appointed Chief Executive for the Automotive Division and Member of the Group Executive Board. Under his aegis, XUV 500 was successfully launched.
He serves on the Boards of Mahindra Two Wheelers Ltd., Mahindra Gujarat Tractor Ltd., Mahindra First Choice Wheels Ltd., Mahindra USA, Peugeot Motorcycles (France), Mahindra Racing SRL (Italy) and Mitsubishi Mahindra Agricultural Machinery Co. Ltd.(Japan).
Rajesh is the current President of the Tractor Manufacturers Association (TMA). He is a visiting faculty at S. P. Jain Institute of Management and is on their Governing Body. He is a Co-opted Member of the Governing Council of the Indo-French Chamber of Commerce & Industry (IFCCI) and has an honorary position on the Enactus India National Advisory Board. He has been a member of the Advertising Awards Jury & Media Awards Jury of the Ad Club and the Management Committee of the Ad Club. He was featured in the book titled ‘India’s Most Powerful Brand Builders’ released at Asia Brand Congress 2008 and was a part of the cover story on ‘Young Leaders’ in Outlook Business in 2009. In September 2013, he was a part of a list of 50 Young Leaders of India, compiled by the British High Commission, India.
He is passionate about fitness and is an avid reader.
Jaspreet Bindra has twenty years of business leadership, sales and marketing, business turn-around, and entrepreneurial startup experience – across digital, mobile, retail and telecom businesses, largely in the consumer and SME space.
Currently, he is the Senior Vice President – Digital Innovation and Ecommerce for the Mahindra Group of companies. Before that, Jaspreet was the CEO of AskMe, the yellow pages provider transformed into a mobile app-led local search play. Prior to that, Jaspreet spent more than six years with Microsoft India as Country Manager of the Internet and Mobile business, and then the Regional Director for the Retail, Entertainment and Devices business.
Jaspreet started his career with the Tata Administrative Services (TAS), and spent ten years with the Tata Group, across the FMCG and telecom businesses of the Group. He also was part of the startup team of Baazee.com (now EBay India), as their Chief Operating Officer.
Jaspreet is also very active across the tech start-up ecosystem, and has invested, advised, mentored and incubated a dozen tech start-ups. He Jaspreet has been the Vice Chairman of the Internet and Mobile Association of India (IAMAI), Member of FICCI Media & Entertainment Committee, and is a Charter Member of TiE. He has spoken at HBS, ISB, IIMA, IAMAI, CII and other academic and industry forums. Business Today listed him as one of the ‘The Top 25 Young Managers in India’.
Jaspreet is a Chemical Engineer and an MBA in International Business. He has been a keen quizzer having been the National champion in Brand Equity Business Quiz thrice.
A finance professional with global experience of +-27 years in “Enabling Transformation” leading to “Profitable Growth”. As a “Business Partner” focuses on strategic planning & analysis thus providing thought leadership for the organization. Detailed understanding of business operations, (Growth, Costs and Profit drivers) leading to excellence in the commercial and manufacturing sector while enhancing productivity.
As a Leader enables creation of high performance teams. Currently EVP and CFO for Mahindra (Farm Equipment Sector and Two-wheeler). Earlier (last 5 years) the CFO for MotherDairy (leading company in Dairy/Foods/FMCG industry with +- 7500 crore T/O) and prior to that last 21 years with Philips Electronics in India and UK as the Finance Director for UK & Ireland based in London Commended by Global CEO of Philips Electronics For achieving the highest Employee Engagement scores and Philips Leadership Index in 2007.
Recipient of “India CFO Award” by IMA/CARE in March 2013. He has also been an active member in Industry associations and penned articles for various journals. Also participates widely in various CFO forums and has been a lead/panellist speaker in various conferences including FICCI,CII, within and Outside India. He has also been the Program Director for CFO Conference being organized by Delhi Management Association & EY in November 2013 and Committee member for CII’s Cost Congress 2013
TRRINGO bags its third win this year at the Assocham India-Africa Biz Awards 2017 TRRINGO was recognized as the Top performing SME in India Africa agriculture sector at the Assocham India-Africa Biz Awards 2017. The team received the award at the 4th India -Africa Trade & investment Forum held in Delhi.
TRRINGO wins Gold at The SABRE Awards South Asia 2017 TRRINGO was awarded a Gold under the ‘Industrial/Manufacturing’ category for its PR Campaign at the SABRE South Asia Awards, 2017 which was held in Mumbai. The campaign also won a ‘Certificate of Excellence’ in the ‘Research and Planning’ category.
TRRINGO wins at the IDC Digital Transformation Awards TRRINGO was recognized as the ‘Digital Disruptor’ for innovative use of new digital technologies.
Give your career and our farmers, a new direction.
We are looking for inspired individuals with a start-up spirit who are passionate
about making a difference to the agriculture industry. To begin a new phase in
your career, where you enjoy complete ownership and independence, mail us at